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Real Estate Center

Feb 5, 2009 11:08 AMPublication: The East Hampton Press & The Southampton Press

Agents try auctions to move property

Feb 5, 2009 11:08 AM

Rampant building during the heady days at the start of this century and the recent collapse of the mortgage and finance industries has left a glut of inventory in the East End real estate sales market and brought a sudden decline in the number of house hunters.

Some who built in the hope of a quick sale, and others who suddenly find themselves in need of unloading a large asset, are facing a potentially desperate situation.

Do desperate times call for desperate measures?

Perhaps. But as sales have fallen off over the past year, many real estate agents have sung a familiar tune: There are eager buyers, with deep pockets, in the East End real estate market—if the price is right.

Many experienced real estate agents have complained in recent months that the sellers they are brokering for are stuck in the past, when home values climbed 20 percent a year. Those days are clearly over, at least for the time being, and selling a house now means finding the price that buyers will bite at.

Identifying that “right” price can be difficult though.

Two local brokers think that the trick might just be a matter of letting buyers, or bidders, set the going rate. Start at an absolute minimum and see how high the bidding goes.

“I did seven deals in December all because I convinced the sellers to bring their prices down to a level that I knew they would sell at,” says Enzo Morabito, one of two Prudential Douglas Elliman brokers who are organizing a house auction—not of houses in foreclosure, just ones that need to get sold soon.

Rather than merely trying to convince all their clients that they need to lower their prices, Mr. Morabito and fellow Prudential vice president Vince Horcasitas are out looking specifically for those motivated sellers who don’t need convincing—they just need buyers.

Mr. Morabito and Mr. Horcasitas think that putting properties that must sell on the auction block, selling to the highest bidder, will naturally bring that “right” price for a given property.

The pair is compiling a small collection of properties owned by people who need to sell sooner, rather than later and will put them up for auction sometime in February. “There’s inventory out there that people can’t sell at the 2006, 2007 prices that we think there will be buyers for at some price,” Mr. Morabito said. “If they have a $3 million loan they payments may be $14,000 to $20,000 a month. That’s $300,000 a year. Time is really of the essence in some cases.

“I’ve told people if they can wait two years, don’t sell, but if they can’t they need to do something,” he said. “We’re doing something.”

Thus far, the two brokers have five listings for the auction—to be held in February—all houses that were at one point on the market for between $2 million and $5 million, Mr. Morabito said. The homeowners have agreed to sell for whatever price is brought at auction—above a reserve, or minimum price, agreed to by the brokers and the owner.

“If they’re not willing to go to what we know we can get, we’re not going to take it,” Mr. Morabito said. “The attempt here is to get rid of inventory and get whoever owns it out of the hole. If they owe the bank $2 [million] and we can sell it for $2.5 million, they have some equity in there.”

Mr. Morabito recalls the days of “fire sale” auctions in the 1980s, which gave him his start in the East End real estate business, when builders were losing their shirts on houses suddenly worth a fraction of what they cost to build. He says he hopes the current market will not get to that point, but that many builders are looking to at least break even.

Three of the houses on the auction block were built on speculation. Mr. Horcasitas and Mr. Morabito declined to identify any of the would-be sellers, but did agree to ask the sellers if they would comment anonymously. None accepted the offer.

As part of the effort to make the auctions work for their sellers with a lot on the line, the brokers say they have even negotiated potential short sales with creditors if the auctions don’t bring more than is owed on the property. Mr. Horcasitas said that the banks have expressed strong willingness to negotiate if it means recouping a substantial majority of a large loan immediately rather than risking the potential need for foreclosure.

“It’s a positive thing for them to have it off their books,” Mr. Horcasitas said. “If a builder owes $2.5 million and we can get them $2 million and save them having to foreclose or wait months and months to get their money, if they get it—the fear being that things may be even lower in six months—they’re usually pretty eager to take the $2 million.”

With exactly such urgency behind at least some of the properties to be auctioned, the brokers expect close to bargain basement prices for once premium acreage. Mr. Horcasitas said that among the five properties already in line for auction is a 6,500-square-foot house south of the highway in Bridgehampton that will have a starting bid of half what the owner was asking two years ago.

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wow- now a bunch of real estate agents with no experience in auctions have decided to "try it"- this is a really, really sad place for consumers. Newsflash: if a house were overpriced two years ago, investors/consumers aren't stupid enough to take the word of a non-experienced "auctioneer", and buy simply because it has "auction" as an enticement.
Gimmicks are getting old, and savvy consumers aren't going to jump simply because a real estate agent tags a property with the word "auction."
By LM (35), riverhead on Jan 30, 09 10:19 AM
"The homeowners have agreed to sell for whatever price is brought at auction—above a reserve, or minimum price..."

Hmmm... a desperate gimmick indeed. If you're going to put in a reserve, why bother with an auction? Just list it at the reserve price and see if it sells. I'll betcha it doesn't!
By HEJIRANYC (32), Sag Harbor on Jan 30, 09 4:22 PM
There will be plenty of true auctioneers on the east end offering legitimate values as this market unfolds- don't pay for a real estate agent's helicopter by buying into the word "auction."
By LM (35), riverhead on Jan 30, 09 4:26 PM
They must be kidding? Do they think anyone is going to be fooled by their positioning as an "auction"? If they'd like to sell, they should adjust their pricing to a more realistic number. Just because they bought/built "high" -- doesn't mean their going to get the 2006 prices that they want. After these properties don't sell at their phony auction -- the "real auction" will be just a few months behind. Who are they kidding??!!
By NYer (1), NYC on Jan 31, 09 4:28 PM
just another gimmick in a long list of gimmicks to try to move overpriced units. agree with Hej........if you can't hack the carrying costs anymore list it at the reserve and see what happens. the truth is the agent gets a boatload of press and if it doesn't sell he can blame the economy, the property owner, the weather, etc. It's all about getting your "team's" name in the paper
By eastender09 (29), southampton on Feb 2, 09 11:27 AM
I think the concept is an interesting one and "could" work. There are definetly buyers out there "at a price". With that in mind, the sellers are doing the right thing by establishing a "bottom line" selling price and trying to generate additional equity by holding an auction. If the minimum bid on these homes is low enough....there will be bidders. The question remains....will the prices be appealing enough? Time will tell.
By changing times (1), Sag Harbor on Feb 2, 09 9:30 PM
This was tried (and failed) in nothern New Jersey during the 80's by a Real Estate Broker named Max E. Spann. All in all I think that 3 or 4 auctions were done in conjunction with Dean Kruse, the car auctioneer.

Although it created a lot of hype, the sellers all took less than they had wanted with most of them closing below the reserve.
By quogue (12), southampton on Feb 3, 09 12:58 PM
With so many East Enders on the verge of losing their homes, it's great to see someone actually thinking ahead of the curve... everyone seems to be looking for a deal right now, this could be a great way to generate serious interest in a home, before its too late...
By Sag33 (1), Sag harbor on Feb 3, 09 4:00 PM
In the event of an auction, is there a dominant firm on the East End who holds them? RE brokers are clearly not interested in this approach due to the disintermediation of their business model, but if they want to get home sales going again at some price, more transparency will be needed.
By etrain (1), southampton on Feb 4, 09 10:06 PM
Shop for homes on eBay

A group of Elliman brokers are now listing two apartments on eBay. The first is a two-bedroom co-op in the East Village, at 327 East 3rd Street, with a listed eBay bid of $350,000. The unit is listed for $425,000 on Elliman's Web site. The second unit is a one-bedroom co-op in Hell's Kitchen, at 438 West 49th Street, with a starting eBay bid of $325,000 and an asking price of $365,000 on Elliman's site. This is not the first time brokers have attempted ...more
By eastender09 (29), southampton on Feb 11, 09 9:44 AM