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Jul 14, 2015 2:38 PMPublication: The Southampton Press

Newest Goldberg's In East Quogue Spices Up Menu With Healthy Choices

Kristin Hoefer is helping a customer at Goldberg's Bagels. AMANDA BERNOCCO
Jul 15, 2015 1:32 PM

Amanda Goldberg, the manager of the newest Goldberg’s in East Quogue, is using her expertise in healthy foods to make her bagel shop stand out from the other seven locations that are also owned by her family.

A self-proclaimed “health nut,” Ms. Goldberg explained during a recent interview that the Main Street shop that she oversees offers the most extensive health food options of any of the stores run by her family. That list includes locations in East Hampton, Southampton, Montauk, Mattituck, Riverhead, Bridgehampton and Amagansett.

Some additions to her menu include gluten-free cookies, garden and fruit salads, yogurts and homemade granola. She also uses “trending foods” to inspire her menu, noting that Mediterranean foods are popular right now. This inspired her to introduce sandwiches and salads with falafel and hummus.

Ms. Goldberg explained that she only recently became well-versed in health foods after suffering a back injury while playing tennis in Florida for the International Tennis Federation. She stopped playing in December 2014 due to her injury and also had to change her diet in order to “eat to heal,” she said.

After experiencing what it was like to be on a restrictive diet ordered by a doctor, Ms. Goldberg decided to offer a wider array of healthier options to customers at her East Quogue shop, which opened its doors in May.

“This is kind of my little baby,” said Ms. Goldberg, who loves cooking and connecting with people through food, about her menu. “I really like to help people and show people good direction with choices, and it’s also fun to do.”

Her shop, which is in the space most recently occupied by the East Quogue Eatery, is the only one of the eight Goldberg’s Bagels to feature an espresso machine. Goldberg’s Famous Deli on Main Street in Westhampton Beach is not affiliated with her family.

While she is promoting healthy choices at her bagel store, the East Hampton resident said Goldberg’s will always offer more traditional breakfast choices, such as bacon, egg and cheese sandwiches, along with a wide assortment of bagels.

“A lot of people stick to the bagels,” said front end employee Kristin Hoefer, who lives in East Quogue. “We try and suggest the healthy foods because that’s the kind of place that we are … Everyone loves bagels, I guess.”

Ms. Hoefer said she tries to remind bagel-lovers that they can pick healthier options, if they so choose, such as whole wheat bagels with low-fat vegetable spread.

Though they opened only a few months ago, one particular sandwich—appropriately named the “East Quogue”—has proven to be popular with customers, according to employees. Samantha Haufsk, a cook who has worked in nearly all of the Goldberg’s locations at one time or another, noted that the “East Quogue” sandwich features grilled chicken, avocado, bacon, lettuce and tomato.

Though the other shops offer similar specialty sandwiches, some of which are named after the hamlets where they are located, Ms. Haufsk said she cannot recall any of those being more popular than the “East Quogue.”

Ms. Goldberg, 26, said she and her parents, Mark and Denise Goldberg of East Hampton, bought the East Quogue location after falling in love with the building’s “charm.” The younger Ms. Goldberg said she was instantly attracted to the quaint look of the building.

“Historically, it’s been a breakfast bagel shop and they always seemed to do well,” said Donna Lanzetta, president of the East Quogue Chamber of Commerce, about the location. “The challenge in East Quogue, and any community out here, is the seasonality of the businesses. But I think Goldberg’s has a really strong base because they have a number of different restaurants.”

Unlike those shops that occupied the space before her, Ms. Goldberg is confident that her family will have success because of the already established Goldberg brand.

“I think we have a name and a following,” she said. “We’re trying to really attract … well, we want to attract everybody, but we really want to make sure we attract the locals because they’re the ones who are going to keep us going for the winter.

“So, besides the name and the following,” she continued, “I’m really trying to have something for everybody.”

If early returns are any indication, then the Goldberg clan should find continued success in East Quogue. Long lines greeted workers over the long Fourth of July weekend, making for a hectic pace at times.

“The July 4th weekend was, like, killer,” Ms. Goldberg said. “If the word wasn’t out by July 4th, the word is definitely out now.”

“I actually like when we get rushes because it’s kind of like a brain exercise for me,” Ms. Hoefer said. “Just helping multiple customers at a time—I don’t know … it’s fun!”

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